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Plain-English answers about connecting Shopify, Amazon and ad data to ChatGPT and Claude, and counting profit and ROAS correctly.

• How to Connect Shopify to ChatGPT and Claude (2026 Guide)Three ways to connect your Shopify store to ChatGPT or Claude, what each can answer, and when you need your ad and cost data in the same place.
• How to Connect Amazon Seller Central to ChatGPT or ClaudeHow Amazon sellers can ask ChatGPT or Claude about ASIN profit, fees and ad spend safely, using read-only access through Amazon's official APIs.
• What Is an MCP Server? A Plain-English Guide for EcommerceWhat an MCP server is, how ChatGPT and Claude use it to read your store and ad data, and what to check before connecting one to your business.
• Blended ROAS vs Platform ROAS: Why Ad Platforms OvercountWhy Meta, Google and TikTok each report more sales than you made, and how blended ROAS and cost per new customer give you the real number.